Lawyer Web Sites Search Engine Promotion - - - Be sure to go overseas!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited
How about increasing your firm's search engine submissions to search engines outside the U.S.? After all, it is called that World Wide Net.
The main reason to get your real estate website listed on the foreign websites is:
Good foreign search engine rankings will generate new clients!
This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.
You may be wondering if it is worth the time and effort. Well, I have provided clear evidence to back up my advice. We have a several number one placements on foreign search engines. If you would like to talk a look at a few PAGE ONE foreign search engine rankings, look below;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
A good starting point is to check if your website is listed on the top foreign search engines by using the hyper-links above. Top rankings on the major US search engines may very well be the best way to rank high in the foreign search engines.
Before a quest for higher rankings, you should obtain a comprehensive report on your site’s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
I suggest running the same report for your biggest competitor, which will give you a comparison as well as a set of goals to strive for.
The real key to ranking at the top of search engines is quality incoming links. Similarly, you should run a link popularity report on your site as well as your biggest competitor. A sample of a detailed report can be found here:
http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm
Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
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